Overall Summary

Campaign activity, funnel and book creation in one view.

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How to read this tab

  • WA: delivery, read and click metrics mature 2 days after sending; books mature over 7 days.
  • PN: delivery and click metrics are available immediately; books mature over 7 days.
  • Attribution: each Book ID is credited once to the latest qualifying campaign touch for that UID.
  • Daily campaign activity: Books Created and Books FCP are grouped by campaign send date, not book creation/FCP date.
  • Books Created %: Books Created divided by Clicked.
Daily books createdGoal: 1,200/day
First chapters publishedGoal: 1,000/day
Lifecycle source
Campaigns sentTotal = —
Books attributedTotal = —

Channel performance

All sent campaigns with observed data. Use # / % to change funnel columns.

ChannelCampaigns sentUsers sent toSentDeliveredReadClickedBooks created

Daily campaign activity — WA

Books and FCP are grouped by campaign send date.

DateCampaignsSentDeliveredReadClickedBooks createdBooks FCP

Daily campaign activity — PN

Books and FCP are grouped by campaign send date.

DateCampaignsSentDeliveredReadClickedBooks createdBooks FCP

Frequency & attributed output

Average per day for the selected send-date window.

ChannelCampaigns / dayUsers sent to / dayClicks / dayAttributed books / dayAttributed FCP / day

How to read this tab

  • One row represents one sent campaign.
  • Delivered, Read and Clicked are funnel metrics; percentage values use Sent as the denominator.
  • Books Created % uses Clicked as the denominator.
  • Click any Books Created value to see the underlying Book IDs; each Book ID is credited once to the latest qualifying campaign touch within 7 days.

Campaigns

Only sent campaigns with observed data are shown.

CampaignSend dateChannelTrackCohortCreativeUsers sent toSentDeliveredReadClickedBooks created

How to read this tab

  • Each Book ID is mapped to the latest qualifying campaign touch for that UID.
  • WA: delivery, read and click metrics mature after 2 days; Books Created and FCP use a 7-day attribution window.
  • PN: delivery and click metrics are immediate; Books Created and FCP use a 7-day attribution window.
  • FCP in this table: among the books created in the selected period, how many have published their first chapter; it is a cohort metric, not FCPs published on that same date.
  • One Book ID can be attributed only once.

Campaign-attributed books

Use channel and metric filters to compare Book Creation or FCP trends.

Book creation by period

Use DoD, WoW or MoM to change the rows below.

PeriodBooks createdFirst chapters publishedCampaign-attributed booksAttributed books with FCPAttribution %

Books created

One row per unique attributed Book ID.

Book titleBook IDChannelCampaignTrack / Sub-trackCampaign touchDays after touch

How to read this tab

  • Author Locale is used as the country / market proxy for where books are being created.
  • Genre comes from the lifecycle book genre field.
  • FCP rate = books with first chapter published divided by books created in the selected date range.
  • Campaign-attributed uses the same latest-touch attribution used in Books Created.

L2 Metrics overview

Book creation quality and mix by author locale and genre.

Books created
Books with FCP
FCP rate
Books crossed 10K

Author locale output funnel

Where created books are coming from.

Author localeBooks createdWith FCPFCP rate10K crossedAttributed books

Genre output funnel

Which genres are being created and published.

GenreBooks createdWith FCPFCP rate10K crossedAttributed books

Country × Genre matrix

Heatmap-style mix of created books. Use # / % to view country-level genre distribution.

Campaign-attributed L2 output

Channel / track / genre / locale mix for books created from campaigns.

ChannelTrackGenreAuthor localeAttributed booksWith FCPFCP rate

Country bubble chart

Bubble size represents books created by author locale. Click a bubble for book details.

Genre bubble chart

Bubble size represents books created by genre. Click a bubble for book details.

Books created

Campaign

Campaigns sent

Daily output

Daily campaign activity

Trend

Campaign-attributed books

Add campaign

Manual metadata; performance is calculated from the relevant channel data.

Upload data

For the MVP, uploads are manual. APIs can replace these later.