Topline trend overview
Compare output and campaign contribution in one trend view. Use buttons to show/hide lines.
Overall Summary
Campaign activity, funnel and book creation in one view.
How to read this tab
- WA: delivery, read and click metrics mature 2 days after sending; books mature over 7 days.
- PN: delivery and click metrics are available immediately; books mature over 7 days.
- Attribution: each Book ID is credited once to the latest qualifying campaign touch for that UID.
- Daily campaign activity: Books Created and Books FCP are grouped by campaign send date, not book creation/FCP date.
- Books Created %: Books Created divided by Clicked.
Channel performance
All sent campaigns with observed data. Use # / % to change funnel columns.
| Channel | Campaigns sent | Users sent to | Sent | Delivered | Read | Clicked | Books created |
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Daily campaign activity — WA
Books and FCP are grouped by campaign send date.
| Date | Campaigns | Sent | Delivered | Read | Clicked | Books created | Books FCP |
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Daily campaign activity — PN
Books and FCP are grouped by campaign send date.
| Date | Campaigns | Sent | Delivered | Read | Clicked | Books created | Books FCP |
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Frequency & attributed output
Average per day for the selected send-date window.
| Channel | Campaigns / day | Users sent to / day | Clicks / day | Attributed books / day | Attributed FCP / day |
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How to read this tab
- One row represents one sent campaign.
- Delivered, Read and Clicked are funnel metrics; percentage values use Sent as the denominator.
- Books Created % uses Clicked as the denominator.
- Click any Books Created value to see the underlying Book IDs; each Book ID is credited once to the latest qualifying campaign touch within 7 days.
Channel summary
Campaign-level funnel by channel.
| Channel | Campaigns | Cohorts | Sent | Delivered | Clicked | Created | FCP |
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Track summary
Campaign-level funnel by track.
| Track | Campaigns | Cohorts | Sent | Delivered | Clicked | Created | FCP |
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Campaigns
Only sent campaigns with observed data are shown.
| Campaign | Send date | Channel | Track | Cohort | Creative | Users sent to | Sent | Delivered | Read | Clicked | Books created |
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How to read this tab
- Each Book ID is mapped to the latest qualifying campaign touch for that UID.
- WA: delivery, read and click metrics mature after 2 days; Books Created and FCP use a 7-day attribution window.
- PN: delivery and click metrics are immediate; Books Created and FCP use a 7-day attribution window.
- FCP in this table: among the books created in the selected period, how many have published their first chapter; it is a cohort metric, not FCPs published on that same date.
- One Book ID can be attributed only once.
Campaign-attributed books
Use channel and metric filters to compare Book Creation or FCP trends.
Book creation by period
Choose DoD, WoW or MoM to change the rows below.
| Period | Books created | First chapters published | Campaign-attributed books | Attributed books with FCP | Attribution % |
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Books created
One row per unique attributed Book ID.
| Book title | Book ID | Channel | Campaign | Track / Sub-track | Campaign touch | Days after touch |
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How to read this tab
- Author Locale is used as the country / market proxy for where books are being created.
- Genre comes from the lifecycle book genre field.
- FCP rate = books with first chapter published divided by books created in the selected date range.
- Campaign-attributed uses the same latest-touch attribution used in Books Created.
L2 Metrics overview
Book creation quality and mix by author locale and genre.
Books created—
Books with FCP—
FCP rate—
Books crossed 10K—
Author locale output funnel
Where created books are coming from.
| Author locale | Books created | With FCP | FCP rate | 10K crossed | Attributed books |
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Genre output funnel
Which genres are being created and published.
| Genre | Books created | With FCP | FCP rate | 10K crossed | Attributed books |
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Country × Genre matrix
Heatmap-style mix of created books. Use # / % to view country-level genre distribution.
Campaign-attributed L2 output
Channel / track / genre / locale / contest mix for books created from campaigns.
| Channel | Track | Genre | Author locale | Contest | Attributed books | With FCP | FCP rate |
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Contest output funnel
Book creation and FCP output by contest/campaign source.
| Contest | Books created | With FCP | FCP rate | 10K crossed | Attributed books |
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Country bubble chart
Bubble size represents books created by author locale. Click a bubble for book details.
Genre bubble chart
Bubble size represents books created by genre. Click a bubble for book details.
Contest bubble chart
Bubble size represents books created by contest/campaign source. Click for book details.
How to read this tab
- Source: rolled-up weekly writer funnel datasets uploaded for this tab.
- Scope: total activity only; campaign attribution is intentionally not applied yet.
- Deduplication: the source is expected to be author-level, using latest active book per author for cohort assignment.
- Next phase: campaign exposure data can be connected later without redesigning this tab.
Writer Funnel
Total weekly movement of inactive, progressing, and failed writers.
Inactive reactivated—
Milestone progressed—
Failed writers recovered—
New recovery books—
Inactive Writer Reactivation
Authors inactive for 60 days on their latest active book, then reactivated in the week.
| Measurement week | Total inactive authors at week start | Reactivated authors during week | Reactivation rate | Books with activity from reactivated authors |
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Writer Milestone Progression
English-series authors bucketed by latest active book word count at week start.
| Measurement week | Starting bucket | Authors at week start | Authors progressed during week | Progression rate | Books progressed |
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Failed Writer Recovery
Authors whose latest active book was failed as of week start and who created a new book in the week.
| Measurement week | Total failed-writer cohort | Recovered authors who created a new book | New books created by recovered authors | Recovery rate |
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