Campaign Command Center

Campaign activity, reach and book outcomes in one view.

Data snapshot
Daily book creationTarget 1,000/day
latest 7-day complete avg
Campaigns live
Campaign-base volumesum across campaign sends
Campaign clicks
Books attributed

Campaign activity by track

Live campaign count and campaign-base volume.

Recent campaign pulse

Latest launches and maturity status.

Campaign performance

One row per campaign send. Outcome = Books Created or Propagated depending on campaign objective.

DateChannelTrackCampaignCohortBaseDelivered%Read%Click%OutcomeOutcome%Maturity

Input: campaign pressure & coverage

How much campaign activity are we putting into the system, and which listener segments have or have not been contacted recently?

Track mix

All channels are combined by track for a cleaner view.

TrackCampaignsFunnel matureOutcome matureCampaign-base volume

Listener coverage explorer

A descriptive view of audience size and recent campaign pressure.

What this tells youPick a dimension to see how large each eligible listener segment is, what share received at least one tracked campaign in the last 7/30 days, how often users were contacted, and how many received no tracked campaign at all. It does not tell you which segment converts better yet.
SegmentEligible usersReached 7dCoverage 7dReached 30dCoverage 30dAvg touches / user 30dUntouched 30d

Listener reach uses raw-linked WhatsApp + Push exposures available in this snapshot and is intentionally independent of the top channel filter. It measures campaign pressure, not conversion or causal incrementality.

Output: books created per day

Observed book creation versus the 1,000/day goal, plus cross-channel last-touch attribution. This is attribution, not yet causal incrementality.

Daily books created

Target line = 1,000/day.

Growth gap

Current observed output versus target.

7-day complete avg
30-day complete avg
Remaining to 1,000/day

Observed campaign attribution

Each Book ID is assigned once to the latest qualifying campaign touchpoint across tracked channels.

DateChannelCampaignBooksCreatorsCreated%Outcome maturity