Overall Summary
Campaign activity, funnel and book creation in one view.
How to read this tab
- WA: delivery, read and click metrics mature 2 days after sending; books mature over 7 days.
- PN: delivery and click metrics are available immediately; books mature over 7 days.
- Attribution: each Book ID is credited once to the latest qualifying campaign touch for that UID.
- Daily campaign activity: Books Created and Books FCP are grouped by campaign send date, not book creation/FCP date.
- Books Created %: Books Created divided by Clicked.
Channel performance
All sent campaigns with observed data. Use # / % to change funnel columns.
| Channel | Campaigns sent | Users sent to | Sent | Delivered | Read | Clicked | Books created |
|---|
Daily campaign activity — WA
Books and FCP are grouped by campaign send date.
| Date | Campaigns | Sent | Delivered | Read | Clicked | Books created | Books FCP |
|---|
Daily campaign activity — PN
Books and FCP are grouped by campaign send date.
| Date | Campaigns | Sent | Delivered | Read | Clicked | Books created | Books FCP |
|---|
Frequency & attributed output
Average per day for the selected send-date window.
| Channel | Campaigns / day | Users sent to / day | Clicks / day | Attributed books / day | Attributed FCP / day |
|---|
How to read this tab
- One row represents one sent campaign.
- Delivered, Read and Clicked are funnel metrics; percentage values use Sent as the denominator.
- Books Created % uses Clicked as the denominator.
- Click any Books Created value to see the underlying Book IDs; each Book ID is credited once to the latest qualifying campaign touch within 7 days.
Campaigns
Only sent campaigns with observed data are shown.
| Campaign | Send date | Channel | Track | Cohort | Creative | Users sent to | Sent | Delivered | Read | Clicked | Books created |
|---|
How to read this tab
- Each Book ID is mapped to the latest qualifying campaign touch for that UID.
- WA: delivery, read and click metrics mature after 2 days; Books Created and FCP use a 7-day attribution window.
- PN: delivery and click metrics are immediate; Books Created and FCP use a 7-day attribution window.
- FCP in this table: among the books created in the selected period, how many have published their first chapter; it is a cohort metric, not FCPs published on that same date.
- One Book ID can be attributed only once.
Campaign-attributed books
Use channel and metric filters to compare Book Creation or FCP trends.
Book creation by period
Use DoD, WoW or MoM to change the rows below.
| Period | Books created | First chapters published | Campaign-attributed books | Attributed books with FCP | Attribution % |
|---|
Books created
One row per unique attributed Book ID.
| Book title | Book ID | Channel | Campaign | Track / Sub-track | Campaign touch | Days after touch |
|---|
How to read this tab
- Author Locale is used as the country / market proxy for where books are being created.
- Genre comes from the lifecycle book genre field.
- FCP rate = books with first chapter published divided by books created in the selected date range.
- Campaign-attributed uses the same latest-touch attribution used in Books Created.
L2 Metrics overview
Book creation quality and mix by author locale and genre.
Author locale output funnel
Where created books are coming from.
| Author locale | Books created | With FCP | FCP rate | 10K crossed | Attributed books |
|---|
Genre output funnel
Which genres are being created and published.
| Genre | Books created | With FCP | FCP rate | 10K crossed | Attributed books |
|---|
Country × Genre matrix
Heatmap-style mix of created books. Use # / % to view country-level genre distribution.
Campaign-attributed L2 output
Channel / track / genre / locale mix for books created from campaigns.
| Channel | Track | Genre | Author locale | Attributed books | With FCP | FCP rate |
|---|
Country bubble chart
Bubble size represents books created by author locale. Click a bubble for book details.
Genre bubble chart
Bubble size represents books created by genre. Click a bubble for book details.